Well working on the keyframing of the elements such as the lights and logos around the city is taking quite a bit of time. I'm using a few techniques but I'm finding windows vista to be a bit of a pain in the butt and it plays havok with the way afx seems to run :/ However I have managed to use soundkeys to sync the audio to the pulse of a texture and then I plug that into a shader in maya so the shader appears to beat in time to the music. the other method is quite simply hand keyframe it in maya then plug those keyframes into other attributes of other shaders. However for the time being I decided to do a bit of R&D into getting some nice studio lighting to show off models - heres what I've got so far...

..cool bit is there isn't even one light in this scene! Its just an infinity curve which gives the effect of the floor blending into the bg colour. Then I made some white cards that are hanging in space. These reflect in the car paintwork :) Tried it in white with dark n shiny wheels too to see how it looks